Description
Promo and commercial campaigns are excellent ways to engage with consumers and to increase revenues.
But manually picking the segments eligible for a promo or a commercial communication can be very inefficient and leading not to the desired conversion rate
Solution
Look A like Model
Development of a Look A Like model to allocate each consumer to each market research segment
Recommendation Model
Development of a Recommendation model that suggests the best converting segments across the ones eligibles for a given campaign
Results
70% higher conversion rate vs. manually selected segments