Description
Some consumers stop interacting with a brand for several reasons and might be likely to switch to a different product if no actions are taken to prevent it.
Churn is a critical problem to be solved since decrease the consumer base and raise the pressure into acquiring new consumers.
A significant number of consumers at risk of churn can be retained if and promptly identified and re-engaged.
Solution
Churn Model
Development of a Churn model based on consumer behavior and interaction with corporate touchpoints
Identify Consumers
Identifications of consumers likely to switch brand.
Re-Engagement Campaigns
Triggering of re-engagement campaigns to retain the audience at risk
Results
20% Brand
Switch prevention achieved
35% of retention uplift
achieved vs market average