Brands need to reach consumers, but focusing too much on mass marketing may lead to overlook the quality of the audience reached, decreasing positive responds from consumers.
Capturing and analyzing the way your consumers interact with a brand, give corporates the opportunities to identify the most engaged ones that are likely to respond positively to a marketing initiative.
Development of an e2e E-commerce solution optimized along the consumer journey to maximize the consumer knowledge, and boost lead generation, conversion, upselling/cross selling and retention.
Development of A.I. models to: recommend products to buy, trigger upselling/cross selling activities, re-engage with inactive customers , optimize pricing across different 3rd party placements, propose dynamic free shipping offering.
Social media, digital content generation and behavioral triggered base campaign management services to boost conversion rates and retention.
Solution
Consumer Tracking
Development of consumer tracking mechanics to capture all interactions
Scoring Model
Development of a scoring model that evaluates how each interaction with corporate products is linked to the brand engagement.
Maximize ROI
Trigger campaign only to the most engaged consumers that are likely to maximize the ROI.
Results
Revenue
maximization
Improved
conversion rate
Higher
ROI