Description
Marketing campaigns are a great way to find new customers and increased sales.
But unfortunately, manual mass marketing is not effective anymore. Data driven triggered emails, allow to send the right communication to the right consumer along each single step of the consumer journey
Solution
Consumer Profiling
Collect consumer interactions across corporate touchpoints to build a 360 consumer profiles
Data Driven Triggers
Analyse collected data to understand the correct stage of the journey the consumer belongs to and identify the right message to be triggered.
Results
+150% Open rate
+600% Click rate