Description
Company are investing significantly on media buying to boost their business and on-line presence.
Not being able to optimize each single campaign budget, adapt the CPM to find the right balance between quality traffic and cost per impression or refine the target audience can require a significant effort, is leading to acquisition cost increase and low conversion rates.
Intelligent Bidder
Development of a “intelligent bidder” engine that keeps bids optimal yet competitive enough to win impressions and prevent fast overspending.
Adaptive CPM
Development of an “adaptive CPM” engine that helps getting more impressions for the same spend by adjusting your bids to the optimal level.
Conversion Accelerator
Development of a “conversion accelerator” engine that continuously learns and analyzes the affinity of the sources, matching the results with selected targeting.
Cost per campaign lowered by to 20%
Click Through Rate increased by 35%
Top converting sources identified 2x faster