Description
E-mails are today one of the best way to promote a service, increase sales and reach customers.
Sending e-mails at the wrong time has a huge impact on retargeting engagement success. Customer web behavior on digital touchpoints can be leveraged to optimize the communication best sending time.
Solution
Clustering Model
Development of a clustering model based on web behavior
Recommendation Model
Development of a recommendation model to suggest which time is best time to send the email
A/B testing
Leverage A/B testing to verify the correctness of the model.
Results
Email open rate increased by 15%
Email click rate increased by 90%
Email click to open rate increased by 70%